Downtown Dayton sent 1,000+ players to 140+ businesses in one day.

The Downtown Dayton Adventure is the Partnership's invitation to rediscover downtown, and it draws people from across Ohio. The goal is simple: introduce the community to the new businesses that open their doors in Dayton each year.

The logistics were not simple. Before Roamli, the Partnership printed thousands of brochures. On the morning of the event, every team came to a booth at the city centre to collect a brochure, register and sign a waiver. Then staff were stationed at booths across the city to make sure teams were actually engaging with the sponsors and businesses.

Every stop needed a person. Every team needed a brochure.

Using Roamli, the Downtown Dayton Partnership built a digital scavenger hunt online in a day, without designing, creating or printing any physical materials. Teams played on their own phones. Every business, mural and hidden gem became a stop with a challenge, so proof of each visit came from the players themselves instead of from staff standing on street corners.

Points were calculated automatically as submissions came in. That meant the winning teams could be announced, and their prizes handed out, shortly after the hunt ended.

A few of the challenges teams took on in one edition:

• At a business: Win a game of Mario Kart at Connect E-Sports.
• At a café: Guess the number of cocoa beans at Reza's Roast.
• At a mural: Count the cats on the large mural on 5th Street.